This is a story about Southwest Airlines, a 19th-century French economist, and a simple way to build a better and more profitable business.
It starts with an observation — one I won’t be the first person to make. It’s that there are really only two business models in the world:
- The first is bundling.
- The second is unbundling.
Simple, right? Imagine you’re an entrepreneur. You try to create things for customers. You gather and improve, over and over, in order to increase your value proposition. You bundle it all together.